In 3 years of operation, Electronic Network Cash Tellers, Inc. (ENCASH), the first independent ATM deployer in the Philippines, grew its ATM network from 4 to 300 in 2011. Beginning with just one ATM in Puerto Galera, ENCASH ATMs can now be found in rural areas all over the country. The company’s growth is attributed to the strategic partnership it formed with 149 rural banks, cooperatives and independent entities where ENCASH ATMs may be found.

ENCASH’s ATMs played a key role in bringing to rural communities fast, easy, and secure means of obtaining their money. Before the deployment of the ENCASH ATM in rural areas, townsfolk would have to travel via motorcycle, jeep, boat or in some instances, a combination of all three modes of transportation.  Now, they can easily transact their withdrawals within their towns. One ENCASH rural bank partner humorously remarked that getting money is now so easy that cardholders from his town can even withdraw while still wearing their pajamas.

Aside from the convenience that ENCASH ATMs bring, rural communities also realize that there is an economic implication to having an ATM deployed in their neighborhood. Money could now be used and could circulate in the communities.

Eric Severino, ENCASH President, stated, “We are proud that our growth has spurred economic activity in the rural areas.”

Since installing ATMs, ENCASH and its partners also saw the social effects that ENCASH ATMs have in the community. People from all walks of life and from different religious persuasions come together to use the ATM. ENCASH and its partners are able to serve Muslims and Christians, recipients of OFW remittances, as well as recipients of the government’s 4Ps program, pensioners, teachers, government employees and students.

Severino added, “It is indeed a privilege to serve our countrymen through the ENCASH ATMs.”